A newborn baby born with wrinkly skin and a protective covering called vernix that naturally peels off during the first week. There’s no need to rush it, rub it, or treat it with lotions or creams. (If baby born past the due date, this process is likely finishes while she is still inside the womb.)With newborn skin care, the adage is “less is more.” Here are tips to help protect your baby from developing allergies and rashes: Ointment, Baby Creams, or baby Lotions: Depending on your baby’s skin condition, choose the formulation that best suits their needs. Baby lotions and Cream help smooth and moisturize baby’s dry skin.